Buy used. Shop carefully. You'll save so much. Keep on the lookout for people getting out of the hobby or moving. Here's a nice rundown of what you'll need. I'm basing it on my searches for equipment.
10 gallon tank $0 - $10
People will sell them for around $5 or $10. Sometimes they give them away. PetCo has monthly sales on them for $10.
Lights $20 and up
$20 will get you FOWLR lights. Reef lighting will be $50-$80 for PC fixtures. MH will be $100 and up.
Live Rock $20 - $40
About once a month I see somebody selling LR for $1 - $2 a pound. You'll need about 20 pounds.
Live Sand $0 - $20
Pretty much the same thing with LR except it's $0 - $1 a pound.
Heater $5 - $10
Powerhead $5 - $40
Depends on how much flow you need and what kind of powerhead you want.
Test Kits $30
Hydrometer or Refractometer $5 - $30
Everybody says buy a refractometer. You can calibrate a hydrometer (glass) pretty close to the accuracy of a hydrometer. It's up to you really. Avoid plastic hydrometers, though.
Filter (optional) $5 - $10
Your LR is your real filter. A HOB filter can be added for more flow and some filtration via carbon if you wish. Not really necessary.
Fish and coral $???
I currently have 1 sixline wrasse, 1 cleaner shrimp, 1 scarlet hermit crab, 2 astrea snails, 4 unknown snails, 10+ mushroom coral, and 1 capnella tree. Total cost $12. You'll get owned if you buy from your LFS. Check classifieds for some great deals.
Maintainence costs $???
Water, salt, food, bulbs, electricity.
The only costs that I listed that may be very different for you are the tank, fish/coral, and live rock. Those are the only things I've found that aren't cost effective when purchased online. The other items I listed are online classified prices.
Hope this was helpful (and I hope I didn't forget anything).