A canister has the main advantage of having lots of room inside for media of your choice. Whenever you decide that you need more or less of a particular function than you have, just open the filter and change what's inside and you basically have a different filter. It will move about the same water as before but now it is doing a different job. Another advantage to a canister is quiet. When I decided to get back into the hobby, my wife's first reaction was that she did not want the constant water noise of a filter. The canister is set up to return the water a few inches below the water surface. It still stirs the surface but there is no splashing sound like so many HOBs have.
To me those are the big differences. The canister is almost as easy to clean as a HOB and does not need cleaning quite as often so that part ends up being about the same. In the case of a HOB, after you clean it you need to fill it before you start it back up. In the case of a canister you need to wait for it to fill itself before you start it back up.
The initial set up is just measure and cut hoses the right length to go from the tank to the filter. Otherwise its a lot like setting up a HOB. You decide where you want the filter, where the water will leave the tank and where it will return, how you want to trim the top to fit the filter or filter hoses, etc.
When it comes to cost, I like the Rena XP series and would expect that a 75 for a goldie would use the XP3. I have also used the Marineland C series and found them nice to use. I have never used a Fluval or an Eheim so I have no opinions about them. They are likely just as nice as the ones I have used. There are lots of less well known brands around but I am not that adventurous, I have stayed with the better known brands for ease of finding parts, filter media and similar issues.