It is not a silly question, it is perfectly valid.
Fishless cycling is aimed only at the nitrification bacteria. The rest of the bacterial species, the heterotpohic bacteria and other larger tiny critters (infusoria as a general term) are of secondary interest. So FW folks are happy to be able do a simple, measured proceedure with tests to show them clearly when the process is complete. It does not stink either.
You can cycle any tank with fish food, a dead fish, a shrimp, whatever. So long as the starting material is organic, it will feed the nitrification bacteria and fungi and heterotrophs. But when you use such raw materials the testing is less clear or controlled, the end point the same, and your house may smell as if something died there (which is of course exactly the case).
Personal choice, but for me I'll use ammonia - simple, clean, and controlled.