I picked him up the other day at a LFS tank was full of only Red Devil Cichlids, but this guy looks amazing, and so different. I've never seen a Red Devil like this before. He has the same body shape, everything, but has stripes.
Here's a perfect example of why Latin names are the only way to ID a fish. That's an Amphilophus xiloaensis. It's one of several species called Red Devils.