Pleco's are noctournal fish, so yah, he comes alive at night. During the day, he'll hide out in some driftwood, and might make small forays but don't expect much. He's also brand new to your tank, right? Let him get settled in, pick out his hiding spots, and get comfy. Teasing him out in the evening with a lightly poached slice of zuchini will get the little guy moving, and shrimp pellet treats will get him wiggling. He might have a taste for algae wafer too.
As he grows more comfortable, you may see him out more in the day. For night viewing, an LED blue moonlight will make all the difference in the world. How big a tank?