Welcome to AC!
It's hard to say, because I love my LFS and supporting them...but when it comes to filters and heaters I buy online. Usually from kensfish.com or amazon.com.
I agree. And they are smaller too, a better fit for a 10gal.
I'd be interested in 20 leopard Val's, regular sized and 1-2 bunches of the narrow leaf ludwigia. Can you please PM me when you have the time to set up