They said they charge 20 times what it cost to make them. That is very conservative. It literally costs about $15.00 for a pair of no line bifocals with transition lenses in a pair of Ralph Lauren frames. Without insurance, they would cost you over $700.00
I used to work in a finishing lab putting lenses into the frames and saw what the cost of these name brand frames and lenses is. The mark up on them is ridiculous.