I am watching it. How fair is it? Considering they mentioned the cost of a box seat being $8500, I think it's pretty unfair. For $8500 bucks they should've gotten the radio, free beer, hot dogs, a maid for their home and a game ball. The good news is their home team won, so, you know, they probably felt it was worth it.
PS: At major championship sporting events the sponsors always kick in swag like this. Great promotional opportunity. XM was smart and I hope every one of those radios had some sort of free subscription so folks could listen to them for the play by play.