One would assume a fish store would use a decent test, I know the few around here all do.. Who is to say the store in question didnt use a good test? He stated it was tested at a store and it tested okay.
Considering he is using well water from his tap and the fish are dying off in a matter or hours, I would venture to guess it isnt elevated ammonia levels either as it was in fact tested. I would guess some sort of contaminate.
I am curious as to whether or not there is any filtration setup between said well and the house. If so, which kind? When was the last time this filter was serviced?
And I know some of them around here don't...especially the big box stores. Yes, they may come back saying that your water tests out "good" but without specifics it doesn't give you much else to go on. It's always nice to have exact numbers so you can rule it out completely.
At the risk of sounding like a smartarse, did you read the post? The OP said the only thing hooked up is a heater.