Ok so you know how there's 3 stages the meat goes through when it cooks... where it has the texture of raw meat and is pink, has the texture of cooked meat and is pink, and has the texture of cooked meat and is grey. I demand my steak to have all three. Pink and hot in the middle (heh, oh yeah) with a thin layer of that raw-textured meat in the very middle, and lightly charred on the outside. To accomplish this I cook as close to very hot coals as possible, and prod it gently with a fork until it feels 'right'. flip only ONCE and it's gotta be a bit charred on the outside. This way you get the full range of textures and flavors in one piece of steak. To prepare it for the (CHARCOAL!!!) grill, I stab it repeatedly with a fork, and let it sit in my special marinade for a couple hours. Ingredients in order from most to least: Worchestire (However you spell it) sauce, soy sauce, red wine vinegar, LOTS of fresh garlic, minced, black pepper, cayenne pepper. ok so it's not that special but a simple marinade accentuates the natural flavor of a good piece of meat better than something crazy intense and stupid like a1 steak sauce...
I really can't eat steak unless I prepare it. One of the few foods I'm picky about.