Nitrates are present to a greater or lesser degree in a lot of water. 10 ppm is fairly low and I wouldn't especially worry about it. I agree with Faramir that nitrates are often used as a water quality indicator and aren't especially toxic in their own right. They are toxic, but less than 40 ppm is generally considered a safe level for most freshwater fish. Many people go a bit higher without disastrous results. I'd just keep up a regular water change regimen and continue to use 40 as a general target.
If you have plants, plants will remove nitrates. This means you can't use them as an indicator anymore, it doesn't mean you can skip your water changes. I try to change 20-25% about once a week and actually add a little bit of nitrate for my plants. You don't really need to be nuts about it, but keeping a clean tank is just good practice. If I get busy and let it go for a week I notice the difference, just like in my own home. I make a little time (doesn't take long) and clean.