Here's an idea:Find out if there is an aquarium club or something in your community. If there is, get in touch with them and see if there are any people who share your ideas. If there are, make up a little brochure or something about why it's wrong to treat bettas this way and present it to your pet store/stores with the signatures of everyone who supports your ideas. Ask for them to post this wherever they have their bettas, and then request they they find more humane housing for them while they are property of the store. If they refuse, inform them that you and everyone else on the petition will boycott the store and will not recomend them to anyone. Then, take the petition to a local newspaper and present it to them and see if they will post it in the editorial section. You could also present a copy of it to your representative on the city council/board of supervisors/whatever, and see if they will take some action. If you can get the owners of the pet store to believe they are going to lose customers, and therefore lose money, then you will have a good shot at achieving some type of reform in their betta keeping.