My thoughts on this argument have always been that we are trying to establish the creatures relationship to time.
The avoidance of negative stimulus (roughly corollary to pain) is pretty universal, a case could be made that it is observed in bacteria and yeast (e.g. bacterial encysting) so I think that they feel "pain" in this sense is fairly clear.
What I think we mean is, do they experience pain with all of the emotional baggage that attends our own experience. For instance are they anxious, depressed, afraid, or possibly feel helpless with the expectation, experience or memory of pain as we are. How long do these feelings/reactions persist?
I think that they are less aware of longer timescales than we are and do primarily live in the moment (10min or less, my opinion based on personal non-scientific observations). That is not to say that they don't attach significance to strongly negative (the net) or positive (food) stimuli but I think its more akin to our "knee-jerk" reactions (staying in their territory just feels right etc). The entire panoply of piscine reactions would fall into what we might inelegantly class as unconscious with greater complexity on very short timescales. Each kind of fish of course exhibits variation.
I guess I'm trying to say is, you know how you get up at 5 in the morning and the first thing you are consciously aware of is turning on the radio in the car at 6:30 already stressed out and having showered, shaved, etc., eaten, and said goodbye to family on autopilot. They live in that "autopilot experience".