The brand is called "variety"..hehe....buy high quaility flake and or pellets, and supplement with freeze-dried, cultured and frozen foods as well. With cichlid fry, I feed often (2-4 times a day) with heavy filtration and lots of big water changes....you can kick up the heat a little too, but not too much. I personally like adding freeze-dried krill for conditioning adults to breed or ground up to feed fry.