Well, at least I think its new. I saw it for the first yesterday. It's sweet potatoes mixed with Alaskain salmon. You can see the chunks of salmon in it. My brigs and all the other fish are going crazy over it!
Its 2% calcium, a little low but I just added extra calcium to it, more than what I usually add when I add extra.
Zig,
I was thinking the same thing when I got it BUT I did a little research earlier and apparently its a huge hit in other countries, so they just started doing it here. I guess Tuna is on its way next lol. Salmon is supposed to be very good for brain development so some parents love it.