There's really no need to add anything to the tank that will 'purify' the water. In the planted tank we add ferts to the water column for the plants to use. Fish will also provide nutrients for the plants. In some cases such as in lower light tanks, the fish and tapwater can provide all that the plants need. So generally a weekly 50% water change is enough to reset the tank for the next week.
I know Seachem make the claim that some products like Renew and Purigen will not mess with traces in the planted tank but I can't see the benefit of using them. They do not provide anything for the plants. Good filtration and water flow should keep the water clear. I see no harm in using some products (like a diatom filter) to clear up the water after some serious maintenance, but that's just a short term thing.