Don't judge a filter by its price tag! Eheim filters have been around for a long time, and have a great reputation. I've owned a couple different models of their Classic line, and I won't ever own an Eheim Classic again. Horrible to clean, prime and keep running. Although most aquarists THINK Eheim is the best, their opinions are sometimes biased by "you get what you pay for" thinking.
A lot of canisters in the current market share Eheim's design. Multiple nesting media baskets, spraybar, high flow throughput, and built-in priming plungers.
Penn Plax, Fluval, Hydor, ViaAqua ( and clones such as Aqua-One, Kangde, Weipro, Atman, etc), Rena, Jebao and my favorite Jebo all make excellent cannister filters that operate quietly and efficiently with the flexibility of media baskets to tailor the media to the circumstance. Some brands are less known than others, some are slightly noisier than others, some might be a little harder to prime. They all share one thing-a dramatically reduced and realistic price from "the brand".
Each brand has its little idiosynchocies that may or may not appeal to everyone.
My favorite is the Jebo 828, now more widely available as the Odyssea CSF4. This filter is a well designed filter with four large media baskets. It comes complete and ready to go with all the tubing, spraybar, inlet and outlet siphons, and MEDIA! It has a course sponge, and finer filter pads for each basket, as well as activated carbon, nitrite reducing chips, and ceramic rings. Most people would add or change media to suit their needs. The overall quality of build is excellent, and the filter operates powerfully and quietly. This filter can be purchased brand new for less than $40 + shipping. This is the best filter deal available.
I run my Jebo Odyssea alongside my Fluvals, Kangde's and others, and I have owned Eheim Classics. I really love the Jebo! The Fluvals are excellent as well, but I prefer the Jebo design. All the others I own or have owned operate similarly with a few little differences except the Eheim Classics. The new Eheim models, in particular the Eheim Pro II line are supposedly the inspiration for the Jebo design. I would love to try the Eheim but not for the asking price, and not since the Jebo works so well.
Anyway, you have many choices, and really since most of the filters work well these days, your choice may come down to color.
Good Luck!