Not sure why a company would put thier "reputation" on the line, if they are sure a product would not work. Anyhow here's what the documents states:
Final: TetraAqua SafeStart
Consumer Release: 31st May 2006
TetraAqua SafeStart – The Safe Start to Fish Keeping
TetraAqua SafeStart offers fishkeepers a trouble-free way to enjoy a new aquarium and gets your fish off to a healthy start. Available from July 2006, it is a patented blend of live nitrifying bacteria that allows the safe and instant introduction of fish. The vision of a healthy aquarium is often what attracts new fishkeepers into the hobby but for many the first experience of setting up a tank can take time and be frustrating. TetraAqua SafeStart enables the immediate activation of the biological filter, preventing dangerous increases in ammonia and nitrite, and making it instantly enjoyable for new fishkeepers to set up an aquarium.
Chris Nickson, Marketing Manager for Tetra UK comments: “Traditionally fishkeepers have had to spend weeks slowly adding fish, and often they experience high ammonia and nitrite levels that are harmful to the health of the fish and can cause further disappointment. This is the revolutionary result of 20 years of research* that discovered this patented blend of live nitrifying bacteria that allows the safe and instant introduction of fish. No other product contains this blend and can be used with such confidence.”
TetraAqua SafeStart is also beneficial to aquariums if used after filter maintenance, water changes and other activities that may lead to bacterial loss, offering the perfect start for long-term success.
Two sizes will be available at launch: 50ml with an RSP of £4.99 and 100ml with an RSP of £8.79. TetraAqua SafeStart has a 12 months shelf life without refrigeration.
Ends
Notes to Editors
Tetra, a Spectrum Brands company, is the global leader in fish food, treatments and equipment, with offices around the world. As a market leader in the aquatic industry for over 50 years, Tetra is renowned for its leading edge technology, with the largest research and development centre of its kind.
TetraAqua SafeStart
* The long-held belief that bacteria of the genus Nitrosomonas and Nitrobacter are the only nitrifying bacteria in aquariums is wrong. Tetra’s leading Research and Development department has established that these kinds of bacteria are only significant in water treatment plants. In aquariums, only bacteria of the Nitrospira genus reduce nitrite, whilst ammonia is removed by those bacteria belonging to both Nitrosospira and Nitrosomonas. This ground-breaking change in Tetra’s understanding of biological filtration has led to the development of TetraAqua SafeStart.
For further information contact:
Mary Longhurst
Progression Communications
Tel: 020 8996 9550
Fax: 020 8996 9596
Email:
mlonghurst@progressioncommunications.com
