tank equipment

Please guys, can you share some ideas on this? and maybe if you've experienced like a failure, large or small with any brand, feel free to let us know.

Relatively soon i'm going to be getting my first tank, a 30 gallon planted freshwater tank. I've read around and there seems to be many options for the kinds of filters and heaters out there but i'm always wary about whether i can trust that brand before spending a lot of money on things like...