remember that in a 'debate' over how much media a filter can hold, and how much surface area there is in that media, a filter can grow only as much bacteria as there is nutrient to feed it. in other words, if you've got three small fish in a 100 gallon tank, the filter cannot be colonized by 'more' bacteria than there is ammonia generated by the fish. it doesn't matter if you've got a cannister or an HOB, nor does it matter how much surface area there is in each filter.
if on the other hand, you've got 50 large fish in that same 100 gallon tank (you wouldn't do that though, right?) then you'll need all the bacterial growing surface you can possible muster and only then does a discussion of how much surface area/media does a filter hold, make sense.
ok, now the drum roll and here comes the skimpy clad girl walking around the ring holding up that card telling us which round this is, ... and here come the filters with fire in their eyes. in the blue corner it's the cannister, with three media baskets full of porous substrate ready to do battle with the HOB-biowheel filter in the red corner. clang! and here they come, into the center of the ring .. the cannister throws a jab, the HOB ducks under it and throws a left which doesn't make contact. then, the cannister throws a right and .. and .. the HOB goes down. he's groggy, he's ... he's not getting up. it's all over folks. it's the cannister by a knockout! the crowd cheers ... well the crowd with the money. the cheap seats are aghast. they can't afford those cannister prices.