I'm doing a quick little marketing research project and just need 7 very quick questions answered.
1. How many times a month do you eat out at casual restaurants with table service?
2
2. When you have an exceptionally positive experience, how likely are you to go out of your way to recommend the place to friends/family/acquaintances?
Not at all likely, somewhat likely, very likely, or absolutely?
absolutely
3. When you have an exceptionally negative experience, how likely are you to go out of your way to warn these same people away from the place?
Not at all likely, somewhat likely, very likely, or absolutely?
very likely
4. Would you tell more people about a negative experience or a positive experience?
positive
5. Rate the following in order of importance:
Food selection 3
Food quality 1
Quality of service 2
sidenote, I can forego minor quality issues with excellent service....
6. How likely are you to give a restaurant a second chance after a negative experience?
Not at all likely, somewhat likely, very likely, or absolutely?
not at all likely
7. How likely are you to return to a restaurant after a positive experience?
Not at all likely, somewhat likely, very likely, or absolutely?
absolutely
Thanks a million!!
just a note, atmosphere plays a lot into all of the above answers...feeling comfortable helps a lot....