You can boil or bleech sea shells. I prefer to bleech them because I don't want any dirt in my pots. I would assume that you have to put them in a pot or something metal to boil them.
Use google to find info about your tap water from the water company. Most local water companies post exactly what is in the water on their web site.
You won't see much of a difference unless there is a very large amount of these shells in your tank. Sea shells aren't meant to be the primary substrate, but only decoration. I would add them if you want.
I agree that water stability is more important than setting an exact value in most cases. Discus and very picky fish need certain phs, kh, etc. but most fish will take a wide range. Your tank will be stable as long as you add the sea shells and keep them there. Add a few at a time to avoid any possible spikes if your concerned, but they are unlikely.
We still aren't sure how many of these your adding.
If your stil worried than just do a test. Take a gallon or so of water from your tank and add some sea shells to it. Test the ph, kh, etc. in a week or so and you will find the exact effect. Its very unlikely that adding sea shells will do a lot of damage to your tank. This assumes your adding maybe 10 at most.
With goldfish, you should be more concerned about the temperature of the tank and the amount of space you have. Goldfish are very dirty fish and need frequent water changes, lower stocking, and colder water. The cold water is especially important. Please consider these things before the sea shells.
In my opinion, adding these sea shells will have much less of an effect than you think it will.