To borrow your own phrasing, the point is not so much that complaining makes no difference, but that when you feel afraid to complain, something isn't...right.
It quite frankly, saddens me slightly (ever so slightly) that my community is afraid to use proper names of corporations when making complaints, no matter how hopeless their complaints may be, no matter how poor their own fishkeeping skills may be.
Even if they are blanket generalizations, even if they are poorly written and unhelpful...usually, people are not afraid to rant for fear of being sued. God help us if we couldn't complain about Windows operating systems, or Fox news, or Outback steakhouse, or whatever else we wanted to frivolously complain about, without using proper names. The internet would be unreadable!
The problem I have with the rants, they are usually generalizations about an entire chain and most of the times the ranter has done NOTHING but post on the internet to gripe about something they don't have much information about at all. Just walking into a LFS and seeing a lot of dead fish in one visit it not a general indication of how an entire chain is. And there are ways to politely mention a stores name and reasons not to visit a location without going on a mindless rant. I have been to many chain stores that do it right.
As far as fear of being sued, that's what you get when one of the largest industries and most profitable is Legal. I fully support the mods and site owner for their position on threads and posts that could be liable. If the people starting the threads were to approach the problems with the store in a different manner, like talking to staff, then the manager, then the district manager or the corporate office first, and then start a thread saying something like " Could I have people help me writing the super aquarium fish super store corporation to let them know my concerns as a customer shopping at their stores and the general poor conditions...." the people wanting to rant would do the fish at the store a better service than just going off about "the tanks look gross, and lots of fish are dead". To many people want to dry and complain without actually addressing the people responsible.
