Cheap and plastic
Kitchen scrubbies and army men have been used in large pond filters because they are cheap, plastic, and lightweight.
In the big pond filters, done in tubs bigger than 55 gallons drums, it becomes important that you are able to pick up the whole bag of media to clean off occasionally. Hair rollers, army men, and kitchen scrubbies are all lighter weight than lava rock or pea gravel. Packing strapping or "springflo" media (plastic strapping) is another light, cheap alternaitve to expensive bio balls.
It makes sense if you need 75, or 100 gallons of media. Not if you need a quart or two. And because of the smaller volume the surface area is more critical. And compaction and bypass will be more critical.