All of you are doing an amazing job! Every Facebook share, every Tweet, every Reddit bump, every person you explain this to (even if they have no clue who we are)...every attempt you make to get this out there, is a boost. We need it and we appreciate it!
There have been several letters suggested, here is another one. This one is from Heather O'Connell of MFK:
(Don't forget, all the contact info can be found here:
Support MonsterFishKeepers™)
There have been several letters suggested, here is another one. This one is from Heather O'Connell of MFK:
"Dear _________,
I am deeply dismayed to learn that Monster Energy has issued a cease and desist order to Monster Aquaria Network, the operators of the Monster Fish Keepers website, over trademark infringement. The letter stated that both the word “Monster” and the “monster M” logo for the website, stop being used, despite the fact that the trademarks have been registered since 2007.
In that letter, it was stated that a hypothetical similarity between the Monster Energy and Monster Fish Keeper logos would confuse consumers -- ie, that the people who drink Monster Energy products are too stupid to tell the difference between the two! This asserts that consumers (a pejorative at this point!) are incapable of discerning the following elements of the Monster Fish Keepers logo that distinguish it from the Monster Energy logo:
- horn and tail spade embellishments and serifs extending from a smooth margin , as opposed to irregular edges tapering to points,
- a white letter on a navy blue field, as opposed to yellow-green or cyan on a black field,
- an outer glow layer style effect instead of bevel and emboss.
Continental Enterprises, the company contracted by Monster Energy, is causing more harm than good by sending out blanket cease and desist orders. By doing so, they have provoked portions of Monster Energy's consumer base to boycott! I suggest that your company contract another intellectual property protection that will do a better job with the money with which they were paid.
Sincerely,
__________"
I am deeply dismayed to learn that Monster Energy has issued a cease and desist order to Monster Aquaria Network, the operators of the Monster Fish Keepers website, over trademark infringement. The letter stated that both the word “Monster” and the “monster M” logo for the website, stop being used, despite the fact that the trademarks have been registered since 2007.
In that letter, it was stated that a hypothetical similarity between the Monster Energy and Monster Fish Keeper logos would confuse consumers -- ie, that the people who drink Monster Energy products are too stupid to tell the difference between the two! This asserts that consumers (a pejorative at this point!) are incapable of discerning the following elements of the Monster Fish Keepers logo that distinguish it from the Monster Energy logo:
- horn and tail spade embellishments and serifs extending from a smooth margin , as opposed to irregular edges tapering to points,
- a white letter on a navy blue field, as opposed to yellow-green or cyan on a black field,
- an outer glow layer style effect instead of bevel and emboss.
Continental Enterprises, the company contracted by Monster Energy, is causing more harm than good by sending out blanket cease and desist orders. By doing so, they have provoked portions of Monster Energy's consumer base to boycott! I suggest that your company contract another intellectual property protection that will do a better job with the money with which they were paid.
Sincerely,
__________"
(Don't forget, all the contact info can be found here:
Support MonsterFishKeepers™)
).
