my lfs

Some LFS's fail to understand the way to make money.

You need to know your customers needs, and you need to satisfy them.

Having only a few types of filters and charging a large amount for them is going to satisfy no one. I bet that LFS wont be around long. Unless there making money off other pet supplies or on livestock sales.
 
Still an extremely poor business model.

American shoppers are the best educated in the world. We spend more time "price shopping" than anyone. They must be hoping on the "uninformed" to buy them at that price. I doubt there are many sales.
 
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