That is some mighty hard water you've got there. At such a high pH, the ammonia is going to be mighty toxic. I don't think very many fish can survive over 9, so I'd kind of ignore that input. It may have started out as "All fish live below pH 9", and just gotten mangled along the way.
Different fish do different things. Some are very flexible and some not so much. According to
fishbase,
Zebra danios are fine in water from 6-8 pH, which is a broad range. I think that probably has something to do with why they're so hardy. Other fish may not be able to tolerate the high pH as well. A stable pH is more important than a correct pH, and fish can adapt, but I'm not a big fan of going too far outside the preferred range. Stable is much more important than perfect.
My water is very soft and acidic, so my tank is set up to accomodate that. Everyone comes from a soft acidic enviroment. If you want some small community fish that are from a hardwater enviroment you should look at livebearers: platys, mollys, guppies all come from a more alkaline enviroment. Danios and some other stalwarts can also be fine. Tetras and otos may not be a great choice, they like soft and acidic. Here is a nice rundown on
biotope aquaria, which are setups that mimic natural enviroments. You can be more or less strict about them, or just mix (a community tank), but if you scroll through you'll see little briefs on the water conditions in each type. I'd look at the fish from ones where the pH goes over 7.5 (which includes Indian/Burmese River, home of the zebra danio) and especially the 2 Central American biotopes (home of the platys, mollys, guppies) all the way at the bottom.
The water softener is not softening the water in way that is meaningful to the fish or the pH. See
The Skeptical Aquarist for the details (under Water, Softening). He has a whole section that will detail your options on this. One of the options was partial-softening by boiling (causing some of the carbonates to precipitate out), which may be a solution to your straight from the well question. The water should be as close as practical to the tank when it goes in.
Personally I like to pick and choose and didn't go with a package setup. I'd at least price out the alternative. $160 doesn't seem unreasonable, but it doesn't seem like discount either. I have a 30g, which is a longer and shorter than a 29, but basically the same size. Its a nice size. Try a few searches on heater and filter. Ebo-jager seems to be a very well heater. I have a visitherm, which I think is also fairly well regarded. The downside to a cheap heater is a catastrophic overheating incident (it happens). I'm afraid to mention filters. The debates get quite fierce

(go ahead, try a search

).
HTH