Don't worry about NO3 yet. Just keep adding ammonia (if it's as concentrated as you can typically get it, 1mL is equal to about 4PPM for 40 gallons of water - if memory serves). Maintain ~5PPM ammonia and monitor NO2 as well - every other day until you have a reading. Maintain the routine until NO2 disappears, then do a NO3 test. It should, by this time, be pretty much off the charts, so you'll probably want to do a big water change, and retest NH3 and NO2. Bring NH3 back up to 4-5PPM.
When you can add 4-5PPM NH3 and have it and NO2 at zero the next day, do another big water change (like 90%, repeat until NO3 result is <5PPM, add some Prime and go buy fish). This may take less than a week, it may take 6 weeks. It will take less time if you seed your tank and/or filter with some used gravel or filter media from an established tank.
I really don't recommend doing it that way.
Nitrate is a WASTE product from one of your bacteria species. Allowing that level to get too high can inhibit it's growth and can stall or even stop your cycle. It's the same with nitrites, if they get to high they also can kill off the first bacteria.
Granted, you can allow these levels to go a lot higher with no fish in the tank, but the cycle will actually go faster and smoother if you keep both nitrites and nitrates at a reasonable level while cycling.