I've got 3 of the 660R's, and like most everyone else, mine are silent unless they are aerating, then you can hear the air.
On my Emperor 400's, I've found that if the impeller isn't properly seated in the pockets which hold the bearings, it can make noise and vibration.
What I do is use a drop of dishwashing detergent to lubricate the rubber caps on the ends of the bearings, which allows the parts to slide together and find the best alignment. Otherwise, the bearings can sometimes cock sideways and put a slight bind on the axle, also perhaps allowing the impeller and/or magnet to rub.
Be sure to rinse everything before putting the powerheads into your tank .