most sea spounges feed on dissolved organics and phytoplankton. buying and frequently feeding something like DT's phytoplankton would do well for the spounge. they like high flow (not direct) and lighting doesnt matter.
if you dont fee it, it will die pretty quickly depending on your tank. spounges arent always the best choices for some reef tanks. obviously, some more nutrient rich ones such as a standard softie tank may do well, but in a cleaner one such as an sps tank or even just a cleaner reef, they do not do tooo well and the amount of food that they would need to be added isnt always the best thing for your tank.