I'm on the fence about these, but leaning towards marketing gimmick also. I don't see the need for use other than as something to remove harmful substances(chlorine, ammonia,etc.) in the water. I don't use any conditioners in mine. The way I understand it, is that the fish produce their own slime coat. If they didn't, everytime there was something questionable in the water(parasite,etc.) they'd have no defense against it and be ill. So why would we be trying to "enhance" something that's already there? And the last people I'd be inclined to ask are the manufacturers themselves. They are in business to make money, so I'm sure they have some "study" that says you need it. Just my .02