Right, but the net amount of light is still the same, regardless of the size of the bulb. So, if going to the smaller bulbs allows you to add additional bulbs, then you'll be able to actually add light....but if not, then you just have the same amount of light in a smaller package. Cool I guess, but not really an improvement.
Also, just because a light looks brighter to your eyes, does not mean there's more usable light for a planted tank. The wavelength of light that the human eye is most sensitive to, is not the optimal wavelength for a planted tank. So, two bulbs with the same wattage might not look equally bright if the Ks are different.
I've also noticed that in the plant and aquarium bulbs I have over my houseplants, in a period of less than a year they have noticeably changed hue. They put out a much pinker wavelength now, and do not look as bright as they once were. It doesn't take long for these bulbs to show signs of wear, especially when compared side by side to a brand new bulb.