I don't really follow about removing the name. It's not like they're on this site or anything, and if they are, they should see this and do some serious reconsidering about treatment of their fish. I think if you feel strongly enough to complain about it on the forum, you should warn us about the store. I have had some bad experiences with this type of thing, including driving 1 1/2 hours to go to a new LFS to find 5 racks of sick guppies, mollies, and other run-of-the-mill fish for hideously expensive prices. I would have been happier if I would have known that it was bad. I think the name of the store was Something's Fishy or something. It's in Hampstead, MD. The guy was pretty nice, and maybe they were just cycling the tanks or something, but I was very unimpressed.
I commend you for wanting to rescue a fish, but it's not exactly like dog/child adoption. You're not actually helping that much, you're supporting it. The store will continue to import filthy fish from the Far East, sell them, and when they live a 'long life' of a week in the house (AKA the time it takes the 5 year old to forget about the goldifhs in their bowl), they'll come back for another one. And the cycle continues...
You can read/participate in a discussion on that exact subject here:
http://www.aquariacentral.com/forums/showthread.php?t=239528