Hikari Bio Gold's ingredients:
Shrimp meal, white fish meal, brewer's dried yeast, wheat flour, soybean meal, wheat-germ meal, carotene, protese, thiamine mononitrate, riboflavin, pyridoxine hydrochloride, vitamin A, l-ascorbyl-2-polyphosphate (stabilized vitamin C), vitamin D3, folic acid, menadione sodium bisulfite (source of vitamin K) inositol, paraminobenzoic acid, zinc oxide, manganese sulfate, salt, ferrous chloride, copper sulfate, cobalt sulfate, aluminum hydroxide, magnesium sulfate.
usual price about $4 for .7 oz. Pretty steep for what's in the stuff.
Ocean Nutrition (Attison's Betta Pro) Pure Brine Shrimp Embryos, Wheat Flour, Vitamins (Stabilized Ascorbic Acid, Vitamin E Supplement, Niacin, Thiamine Mononitrate, Folic Acid, Calcium Pantothenate, Riboflavin, Menadione Sodium Bisulfite Complex, Vitamin A Acetate, Pyridoxine HCL, Vitamin B12 Supplement, Vitamin D3 Supplement, Biotin), and Preservatives (Calcium Propionate, Ethoxyquin).
About $5-6 for 2.65 oz. Ingredients aren't much more or less than Hikari. But the price point is incredibly lower.
However better than both of them as far as ingredients go is Omega One:
Whole Salmon, Halibut, Shrimp, Wheat Flour, Wheat Gluten, Fresh Kelp, Astaxanthin, Lecithin, L-Ascorbyl-2-Phosphate (Source of Vitamin C), Natural and Artificial Colors, Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Vitamin B12 Supplement, Riboflavin, Niacin, Pantothenic Acid, Folic Acid, Biotin, Inositol, Tocopherol (Preservative), Ethoxyquin (Preservative).
About $3 for .61 oz.
Slightly less money than Hikari but with far more expensive ingredients and also more balanced and varied. Some variety of whole ingredients and also some kelp to get your fish some veggies. Kind of proves how overpriced Hikari really is when compared with other products.
I am also a fan of HBH Betta Bites. I feed them and the Omega One as my staple betta foods.
Fish meal, wheat flour, soy flour, fish oil, brewers dried yeast, squid meal, soy lecithin, krill meal, l-ascorbic acid phosphate (source of vitamin C), choline chloride, vitamin E supplement, niacin supplement, astaxanthin, d-calcium pantothenate, riboflavin supplement, thiamine mononitrate, biotin, pyridoxine hydrochloride, folic acid, vitamin A supplement, vitamin D3 supplement, vitamin B12 supplement, manganese sulfate, zinc sulfate, ferrous sulfate, copper sulfate, sodium selenite, potassium iodate, ethoxyquin (preservative), propionic acid (preservative), red 40.
About $3-4 for 3.6 oz.
Again we see more varied and better ingredients than Hikari, which is literally six times more expensive in comparable portion sizes. I especially like the squid and krill being in the HBH.
So with all things considered this is why I am sort of a harping/whining opponent of most Hikari products. I feel that if they are going to charge such a premium price, they had better be offering an exemplary product. And a comparison of ingredients proves it far from the case. Not that it isn't high quality - it is. Many fish keepers swear by it and for good reason. But I feel there are better choices both quality wise and price wise. It leaves a bad taste in my mouth as if it's just lots of marketing hype aimed at making people pay money for a name rather than the product itself.