coupedefleur said:
There's not THAT much difference between a Cadillac and a Kia either, except for price.
Not really.
It's a matter of economics; economies of scale and profit margin.
Home Depot, Lowes, Wally World, etc. sell many lights. Economies of scale bring production costs down. These lights are marketed for a variety of applications. Since they sell more units and have a smaller unit cost, they can price lower.
Aquarium lights, on the other hand, are manufactured for a very small market, aquarium owners. Thus, there are little economies of sale. Think about how many people own aquariums. Of those, how many upgrade their lighting systems? Not many. Since they sell few with larger unit cost, they get a higher price.
For ease of example, let's say you want to make $100 at the end of the day.
Cheap light cost $2 to make and sell 10 per day. If they sell for $12, they make their $100.
Aquarium light cost $4 to make and only sell 1 per day. They would have to price each light at $104 to make the same money. The profit per item is notable higher. This is normal for servicing a niche market.