this all sounds like one up manship, you've got your fish in his tank, he's real happy. he's settled in, everythings nice until he gets his copy of "What your fish really wants". Every fish has got one, hugo boss, YSL, D&G there all at it, apart from your fish.....he's still probably sports a mullet and a magum PI moustache, but by christ he needs a 'Rock with String'. This won't stop til he's got his own mini bar, sun bed and dating a C list celebrity (think david schwimmer). And all the time land of pets gets rich, thats some good R&D land of pets and your not at all money grabbing, pap pedalling muppets. cheers