You need 4 measurements the way it's done in the industry to calculate the volume for bow front tanks.... length, width at the side panel, maximum width of the bow, and height. For the 72 gallon bow front (which I also own, btw), the approximate measurements (which are taken as outside glass measurements instead of the more-precise inside glass spans) are:
48 long, 12 side width, 18 bow width, and 22 height.
Since people who maintain reef tanks typically use more complex equipment setups and need more precision when making calculations (compared to us freshwater folks), this link takes you to a more accurate tank volume calculator. Note the illustrations for tank shape options and you'll see how each shape is measured. This particular calculator also lets you adjust the actual volume calculated to account for substrate depth, actual water level, use of a sump or refugarium, and so on.
Here's the link:
http://reef.diesyst.com/volcalc/volcalc.html
Using this volume calculator:
1. Set dimensions to inches.
2. Set tank shape to bow front.
3. Enter figures (48, 12, 18, and 22).
4. Set volume results to US gallons.
5. Click the 'calculate' button.
The approximate volume you get is 73.3 gallons.
For a more accurate computation, take PRECISE inside dimensions including the real water level (since you're not going to keep this thing filled to the point of overflowing) and what you'd get when it's totally empty of everything but water is very very close to 72 gallons.
That's where the 72 gallon label comes from and this is totally acceptable as a standard within the industry. No one is being deceived and people who buy this tank are not being ripped off.