Anyone count the number of marketing tools used in there? A) Make the consumer feel good about looking at your product B) Show how ignorant everyone else is by focusing on a few key, unsubstantiated points. C) Haul Mother Nature in on your side. D)Make it sound like your product is revolutionary, even if you're selling bags of dirt. E) Identify the other means your product is better than, even if you don't say how it's better.
Slick package, but really nothing new other than packaging, IMO.