LOL, that makes it sound like producers are in business for altruistic reasons, and striving to sell things as cheaply as possible.
It's more like: the producers know that the specialized audience is willing to pay alot more than those shopping for commodity goods. Why price things less if your customer is willing to pay through the nose?
At the local Petco/Petsmart, the only difference between a $4.99 dog chew toy, and a $29.99 parrot chew toy, is a 50 cent chain and clasp, and willingless of exotic pet owners to pay more.