Some info on striped peacock eels: http://www.monsterfishkeepers.com/forums/showthread.php?t=204410
Looks like that wouldn't be a long-term resident in your 40 gal either...
Pay very close attention to the thread you posted. They are talking about a different striped peacock eel (Macrognathus aral), which is a freshwater/brackish fish that gets twice as large, whereas what petsmart is offering is Macrognathus siamensis (what most hobbyists refer to as peacock eel), which undisputedly only gets to a foot long max and is strictly freshwater.
You should be able to keep several together. The mainly problem I've had with them is getting them to eat. They sometimes must be started out on live foods. You also need a very tightly secured lid with no gaps or else they will slighter out. And all intakes must be very well secured.How many eels could I have, just the one or?