I just visited Monster's Facebook page, and without naming names, I want to share an example of the kind of post that in my opinion does much more harm than good:
Hey Monster Energy, i do not like you page because you make your drink look so cool..and you make it seem as if ur corporation did huge things for humanity. should i sue you for such a thing??? or ignore you and live with it....my Friend
Li Neoprodigy is being sued by ur corporation just because your lawyers are bored... who in their right minds would possibly confuse your green drink with a fish????where is the issue??????! explain that to all those that drink ur ****-color drink please. NOW LETS THINK A LITTLE AND STOP THIS NONSENSE!!! thank you.
Posts like this reflect poorly on the site, it's members, it's management, and only adds fuel to a fire that our goal is to put out. Whether or not Monster Energy donates to charity or does things for humanity is not the issue. The "point" about suing them for it makes no sense and appears to be just tossed in at random. They are not being sued because Monster's "lawyers are bored", they received cease & desist letters because Monster Energy feels that the Monster Aquaria Network & MonsterFishKeepers is infringing on their trademark, which could lead to lawsuits if MAN does not cease & desist. Lies and mis-information about what the problem is, don't help us one bit. The quality of their product is not the issue either, and insulting them by calling it "****-color" is certainly not going to help make our point. Not to mention that it also sounds insulting to those who drink Monster Energy drinks, which are the very people we need to be trying to reach by posting on their Facebook page, to get them to support our cause regarding this issue.
Everyone, please listen to the admins/mods that have posted about the proper way to conduct yourselves regarding this matter as far as the public eye is concerned. Everything you post is seen by those outside of the MAN group of forums as being representive of the entire Monster Aquaria Network, in front of the entire world. For most people, this is the ONLY thing they will know about us, not being MAN members or hobbyists themselves. Please keep your anger and insults to yourself when posting about this in public, and only make well thought out, concise points, with (and I can't stress this enough), proper spelling/grammar. And DON'T WRITE IN ALL CAPS! Caps are generally viewed as yelling, which makes the person using them look immature and further invalidates any point they're trying to make. Posts that don't follow these simple guidelines will not be taken seriously by anyone at Monster, nor by the public that is on the outside of this situation looking in. When our actions are seen as immature by the people at Monster Energy, as well as by their supporters and the public, that is precisely how they will treat us, and that's when legal battles rise, and is precisely what we're trying to avoid.