Monster Energy Drinks vs. Monster Fish Keepers...spread the word!

Monster is big on social media. Using the outlets they use against them can be more damaging to their fruitless lawsuit than cheesy can crushing gimmicks. I myself have tweeted them to stop their suit as well as signing the petition and getting others to sign.

IMHO i think that MonsterAquaria is doing no wrong and not infringing on copyrights. I also think that Monster, if they must lawyer up on a little guy, should offer to that little guy an option to change their name. Something like a lawsuit with no real legal backbone is immoral and plain old unfair and potentially deadly to a small business. They were at some point a small business and nobody ever remembers that.

I'm saddened by all of this. It's a cruel corporate world we are in. I will never buy another Monster product. Shame. I liked their Rehab drinks.


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fineexampl said:
I also think that Monster, if they must lawyer up on a little guy, should offer to that little guy an option to change their name.
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That's what a cease and desist letter is. It's essentially a threat to sue if their request to stop is not met. In this case, they want the Monster Aquaria Network to cease selling products using the name MonsterFishKeepers, and the related M logo. If the forums were to change their name, and consequently the products in the store changed as well, there would no longer be an issue. It would be an easy way out, but far from a fair outcome.

Essentially, Hansen's (Monster Energy) is establishing a pattern of trying to bully anyone using "Monster" in a part of their name, into changing their name. They want a strict monopoly on an English word, as well as a letter, simply because they registered it in relation to their energy drink. The issue as I see it, is relevance. As neither MonsterFishKeepers, nor the Monster Aquaria Network is in competition with Monster Energy drink in any way, the case is frivolous, nothing more. There is no logical reason, and to the best of my knowledge no legal reason for the Monster Aquaria Network to make any changes to their name, nor their product line.

That being said, legal battles are costly, and court cases are often won by convincing lawyers, as opposed to following the letter of the law. Therefore the best possible scenario is the path of least resistance. We spread the word about Hansen's intentions, get the public on our side and come up with ways for them to show their support and spread the word even further, and convince Hansen's not to move forward with legal action against MAN. Once anyone takes the time to read about what's happening, they see immediately how ludicrous it is. That part's easy. The hard part is convincing them to treat it as more than just a news story, and get them to sign petitions, contact Hansen's/Monster, and spread the word themselves, though they're not directly affected by the situation.
 
The way I see it, we really need to rid the world of monster energy drinks. They're literally poisoning the world! Your basically drinking toxic chemicals. Toxic and addictive. You wonder why so many people are sick, overweight, etc.
 
oo7genie said:
That's what a cease and desist letter is. It's essentially a threat to sue if their request to stop is not met. In this case, they want the Monster Aquaria Network to cease selling products using the name MonsterFishKeepers, and the related M logo. If the forums were to change their name, and consequently the products in the store changed as well, there would no longer be an issue. It would be an easy way out, but far from a fair outcome.
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Right, i'm familiar with C&D, but this is not Monster/Hansens MO. They start with the C&D and then continue to sue for having used it like they've done to other companies using the Monster/M in any way. If all they did was a C&D, it would be fine, but they don't stop there. They destroy anything their legal department views as similar. I bet their higher ups have no clue this suit is going on. Maybe they do though. Branding is important, but this is just as stupid as if Coke were to sue Gatorade for using "is it in you" when they used to say "Coke is it" and that everyone would assume that anything with IS IT in it, is playing off Coke's notoriety.

aw, whatever, we're all on the same page here.
 
dont know if anyone else did this, but made a video on youtube.

https://www.youtube.com/watch?v=K_znRXxY2Eg

you can share it, make your own or do whatever, but i thought i would make a video of this subject of matter. :) not the best video, but got the guts to make one none the less :)
 
fineexampl said:
Right, i'm familiar with C&D, but this is not Monster/Hansens MO. They start with the C&D and then continue to sue for having used it like they've done to other companies using the Monster/M in any way. If all they did was a C&D, it would be fine, but they don't stop there. They destroy anything their legal department views as similar. I bet their higher ups have no clue this suit is going on. Maybe they do though. Branding is important, but this is just as stupid as if Coke were to sue Gatorade for using "is it in you" when they used to say "Coke is it" and that everyone would assume that anything with IS IT in it, is playing off Coke's notoriety.

aw, whatever, we're all on the same page here.
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monster cable trade marked the name/logo waay before monster energy, so what rights does monster energy have to sue monsterfishkeeper?.......... that i will never understand....
 
livebearerfreak said:
monster cable trade marked the name/logo waay before monster energy, so what rights does monster energy have to sue monsterfishkeeper?.......... that i will never understand....
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Every right. If Monster Energy believe that people may become confused between them and MFK, whether it be due to the "M" logo or use of "Monster", they are within their rights to take this action regardless of Monster Cable.




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